About us

Alright, let’s talk real for a second.

I’m the founder of Trici, and before this brand existed, it was just me an 18-year-old in 2025 trying to choose between two options life threw at me: do or die. And I wasn’t in the mood to die.

I started designing back when I was in 11th std, juggling science studies in Bombay but spending more time sketching fits than solving equations. I used to work with brands, learn, fail, learn again, and somehow squeeze design into every free minute I had.

Back then nothing was glam. I was literally working from a corner table, taking approvals in college breaks, and designing late nights like I had something to prove. Spoiler: I did. And I still do.

Trici wasn’t planned. It just happened at the exact moment life pushed me hard enough. One opportunity came, I grabbed it, stitched the first samples, and suddenly people started asking, “Where’s this from?” That’s when I knew I had something worth building.

Starting with just 7k in my pocket, no backup plan, no godfather, nothing - it was chaos, but good chaos. The kind that forces you to grow fast. Every drop, every mistake, every sellout taught me more than any classroom ever did.

And somehow, the design language I grew up crafting? People felt it. They saw the attitude behind it, the rawness. And if you’re reading this, there’s a high chance you felt that same energy too.

The tagline EVOLVE OR REPEAT came from that exact phase of life - stuck between staying the same or taking a risk. I chose to evolve, and that one decision built everything you're seeing today.

Because evolving wasn’t just a choice back then, it became a habit. Every drop teaches me something new, every customer pushes me to do better, every L turns into the next upgrade. Trici grew without noise, without paid hype, without shortcuts - just pure consistency and people who genuinely believed in what we were building.

And honestly, that’s the part I love the most.

This brand built itself with a community that understood the vision before the world did. People wearing Trici weren’t just buying clothes - they were buying the attitude, the story, the edge. That feeling when someone DMs “bro this hits different” that’s the fuel.

At the end of the day, Trici is not supposed to be perfect. It’s supposed to be real, raw, and ever-evolving. And if you’re here, reading this, you’re already a part of that evolution.